Communications & Guest Relations Coordinator

Bower Center for the Arts

job description

Communications & Guest Relations Coordinator



The Communications & Guest Relations Coordinator of the Bower Center for the Arts (BCA) is responsible for providing a welcoming interface between BCA and those we serve and interact with in our community.  They are tasked with providing a friendly and helpful presence to our guests, ensuring a clean and safe facility, managing the website to assure accuracy and ease of use, being the primary administrator of the organization’s Content Management System (CMS) and developing PR & marketing materials for promotion of our overall programs. 


The Communications & Guest Relations Coordinator is self-motivated, business-minded, detail oriented, efficient, organized, and comfortable working independently, in a small team or with the Executive Director. 


Primary Responsibilities (including but not limited to):


Represent the Bower Center for the Arts (BCA) to the Public demonstrating its values, mission, and vision, through day-to-day operations.


Marketing, Public Relations & Communications 

• In coordination with the ED, develop short- and long-term plans and budgets for marketing & promotion of the organization.

• Responsible for the creation of promotional materials to build and develop a brand identity.

• Create public relations and marketing materials such as press releases, blog posts, and newsletters.

• In collaboration with BCA staff coordinate and manage BCA master calendar and CMS including events, venue rentals, performances & concerts, classes, and exhibits. 

• Communicate activities with and between contacts internally and externally including staff, artists, patrons, and collaborative organizations.

• Cultivate relationships with volunteers, visitors and community ensuring positive experiences.

• Create and circulate invitations, posters, and all social media content.

• Coordinate and execute social media campaigns and ensure alignment with overall marketing campaign and organization’s mission. 

• Manage social media editorial calendar and post valuable, shareable content regularly.

• Ensure maximum media coverage in implementing social media strategy across Facebook, Instagram, Twitter & LinkedIn

• Monitor Bower website and social media pages and address customer queries on a regular basis.


Guest Services

• Assures staffing of the guest services desk during regular business hours and for special events 

to greet, screen (if necessary) and assist visitors to the BCA. 

• Act as the first point of contact for guest information.

• Promote BCA’s amenities and activities.

• Assures the safety of guests and enforces BCA Health & Safety Protocols.


• Preferred education in Business, Marketing, Public Relations, or related field

• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and public relations activities.

• Experience in planning and managing events, including volunteers

• Experience in business management and customer service skills

• Computer literacy in word processing, data base management and page layout.

• Commitment to working with shared leadership and in cross-functional teams.

• Strong oral and written communications skills.

• Ability to manage multiple projects at a time.



This is a part–time position based on $15/hour for a minimum of 16 hours per week, Tuesday-Friday,   11 am–3 pm and one Saturday per month, 11 am-3 pm.


Two weeks of paid vacation are included after one calendar year has been completed in the position.

contact information

business: Bower Center for the Arts
address: 305 North Bridge St.
Bedford, VA 24523
phone: 540-586-4235 (Call Now)